Free editorial coverage for your venue, product or service in newspapers and magazines can be more effective than advertising, and certainly far less costly.
HOW TO WRITE A PRESS RELEASE is a practical one day tutorial for all those who would like to get more free publicity by submitting newsy and editor friendly material. Writing well for the press is not difficult, but it is a bit different and those who master the simple art will also write better business letters, and sales brochures.
HOW TO WRITE A PRESS RELEASE covers such aspects as; what editors like to read, and what they hate, writing like a journalist rather than a publicist, news and hype – the vital differences, story hooks, magic words, less is more, using quotes, advice, surveys and controversy, structuring a press release, layout, photographs, timing, distribution, follow up and what to do if you get bad publicity.
HOW TO WRITE A PRESS RELEASE also gives delegates, after some basic instruction, a chance to write press releases and have them critiqued constructively and supportively by the other delegates and the journalist trainer.
The fee is £325 plus VAT per delegate or £260 plus VAT per delegate if two or more attend from the same organisation, or if delegate is an SEO member (Free sign up at www.seoevent.co.uk).
A programme follows.
PROGRAMME
9.30 am Arrive. Tea/Coffee and Networking
10.00 am Session One
11.15 am ea/Coffee
11.45 am Session Two
1.00 pm Lunch
2.00 pm Session Three
3.00 pm Tea/Coffee
3.30 pm Session Four
4.30 pm Close
