Up to 80% of the success of your exhibition is in the hands of your stand staff.
Staff who understand exhibitions and how to “prospect” rather than sell can double or treble the number of good sales leads obtained. And yet, staff commonly work on an exhibition stand with little or no instruction.
The Society of Event Organisers (SEO) offers a low-cost in-house briefing seminar, “Prospecting for Leads”, an essential half-day session complete with suitable training films and presented by skilled trainers who are also practising exhibitors.
Participants are taken through the essential and unique differences between exhibitions and other sales activities and are given solutions to problems such as:
“Prospecting for Leads” is a half-day training session for your staff which is best run a week or two before your event, for maximum retention.
Costs vary according to the number of delegates and the travel, time and accommodation costs involved. The basic charge for the half-day presentation is £325 plus £10 per delegate, and it can be run for two or more delegates. Bookings from SEO members are subject to a 20% discount on the day rate.
Your exhibitions are important to you, and expensive. The extra sales leads that can be collected by trained stand staff can pay for your investment many times over. Call us for details, and let’s discuss dates.
Tel: 01767 316255
Fax: 01767 316255
e-mail: info@eou.org.uk
