Up to 80% of the success of your exhibition is in the hands of your stand staff.
Staff who understand exhibitions and how to “prospect” rather than sell can double or treble the number of good sales leads obtained. And yet, staff commonly work on an exhibition stand with little or no instruction.
The Society of Event Organisers (SEO) offers a low-cost in-house briefing seminar, “Prospecting for Leads”, an essential half-day session complete with suitable training films and presented by skilled trainers who are also practising exhibitors.
Participants are taken through the essential and unique differences between exhibitions and other sales activities and are given solutions to problems such as:
“Prospecting for Leads” is a half-day training session for your staff which is best run a week or two before your event, for maximum retention.
It is run at your premises for one or more delegates and the basic fee for the half-day is £150, plus £25 for each delegate, or £120, plus £20 per delegate if the individual booking the session is a member of the SEO (Free sign-up at www.seoevent.co.uk) Additional would be budget accomodation and second class rail fare as required. There is no VAT as the Society has de-registered.
To discuss dates and other details please call 01767 312986, or email peter.cotterell@eou.org.uk
