This is a one day course with a qualification which is presented at your premises for one or more delegates, on dates by mutual arrangement. It is delivered as an instructive and enjoyable mix of presentation, interaction and discussion.
The exhibition industry, scope of choices, alternatives, criteria for show selection, lateral thinking, type of organiser, types of exhibition, questions to ask, spotting the flops, return on objectives and investment, research possibilities, budgeting, evaluation.
Importance of size and shape, site selection considerations, shell schemes and space only, visitor strategies, standing out from competitors, modular display systems, planning the layout, colours, graphics, lighting, décor, staff as design building memorability.
STAND PUBLICITY AND MANAGEMENT
Stand promotions, PR on a pre-show, at-show and post-show basis, advertising, direct mail and e-marketing, stand security, staff rotas, planning for different visitor types, insurance, transportation, accommodation.
Choosing the best staff, training staff, the special nature of exhibition stand work, maximising all the opportunities, benefit selling, formulating opening lines, asking questions, steering conversations, closing, dealing with the press, students, complaints, time wasters, exhibition psychology and body language, following up. Examination.
Days would normally run from 10.30am till 4.30pm, but timings are also by mutual arrangement.The fee is £250, plus £25 for each delegate, or £200 plus £20 per delegate for SEO members. (Free sign-up at www.seoevent.co.uk) Extra would be budget accomodation and second-class rail travel as required. There is no VAT as the Society has de-registered.
To dicuss dates and other details please call on 01767 312986 or email peter.cotterell@eou.org.uk